MK Marketing Group, Real Estate and Club Marketing, Florida

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C r e a t i v e I n t e l l i g e n c e . I n t e l l i g e n t C r e a t i v e .

Fact. Advertising and marketing have drastically changed and will continue to evolve. Branding matters. A social paradigm shift has established new and innovative ways to communicate. Progressive proactivity and an agency that works hard to stay ahead of all available options for your business is key to success in the modern marketplace.At MK Marketing Group, each marketing initiative is custom created to reach YOUR specific goals. That's what you hire an agency for - and we are ready to work with you to determine how a modern advertising approach, integrating everything from grassroots outreach and social media to traditional marketing and the Internet, can work for you.

APPROACH

OUR Approach

We don't know your business like you do.

So, first... we work hard to discover you.

Yes, DISCOVER you.

Discover what makes you tick.

Discover makes you unique.

Discover what makes you profitable.

dis·cov·er /dskvr/ [dih-skuhv-er]

verb (used with object)

-to see, get knowledge of, learn of, find,

or find out; gain sight or knowledge of

(something previously unseen or unknown):

Then, we DISCOVER your SOLUTIONS.

We PLAN. We CREATE. We MEASURE. We use all the tools available so that YOU reach your business goals.

PORTFOLIO

OUR Work a small sampling

web_northpointe
web_the club at boca pointe
web_canopy creek
web_cresswind
web_the bear's club
branding_the club at boca pointe
branding_hobe sound polo club
branding_canopy creek
branding_northpointe
advertising_the bear's club_magazine
advertising_frenchman's creek
advertising_economics_newspaper
advertising_canopy creek
brochure_northpointe
brochure_frenchmans creek
brochure_creighton farms

CASE STUDIES

CASE Studies

NORTHPOINTE PLAZAPort St. Lucie, Florida Category: Commercial Description: Northpointe is a Mediterranean-inspired walking commercial neighborhood, surrounded by residences in several different developments of St. Lucie West. In order to serve these residents, and all of St. Lucie West, Northpointe Plaza is leasing first floor retail space to a carefully selected list of retailers and restaurants. On the second and third floors of Northpointe Plaza will be convenient and diverse office space owners, who will provide businesses and services that will make this location a one-stop destination. Agency role: Branding, logo and launch material development. The agency garnered several awards and was instrumental in identifying the primary target markets for the project multifaceted spaces and developing sales material for broker team.THE CLUB AT BOCA POINTEBoca Raton, Florida Category: Residential Real Estate, Club Membership, New Branding Initiative Description: The Club at Boca Pointe is a luxurious resort-style club featuring a grand clubhouse, Jack Nicklaus-designed championship golf course, 29 Har-Tru tennis courts, five restaurants and a fully equipped and renovated Athletics Center. The community consists of 28 villages on over 1000 acres with more than 3500 residences where membership is not required for real estate purchase or lease.The club retained the agency in 2008 to assist with strategic planning and marketing consultation. The agency recognized the need to expand their membership offerings and widen their audience in and out of market and created a fresh new brand, logo, website, image campaign and precise communication plans for both resident and non-resident members and non-members. The agency assisted in the creation, development and launch of new membership programs, outreach programs and established targeted communication, marketing and advertising plans to support these initiatives. By creating internal and external communication channels, new flexible membership options and re-packaging the existing memberships the club continues to generate interest and increase overall memberships. The club was able to offset projected reduction in revenue due to resignations and declining membership interest and provide positive messages about the club within the membership and the public. Agency role: Agency provided branding, general marketing services, print and television advertising, sales support and Interactive programs.THE UPLEDGER INSTITUTEJupiter, Florida Category: Health and EducationDescription: The Upledger Institute leads the world in light-touch therapy training programs, information and products. Since The Upledger Institute was founded in 1985, it has trained well over 90,000 practitioners in more than 56 countries. Today, thousands of new students from a diverse range of disciplines enroll in UIs classes so that they can advance their knowledge, understanding and proficiencies in generating positive outcomes to challenging ailments.Agency role: Retained to assist with expanding the class registrations in 1999, MK Marketing Group spearheaded the education programming and advertising for Upledger starting with hundreds of classes and grew the curriculum to thousands of classes in numerous countries. Using an expertly maintained database management system along with combination of carefully pinpointed advertisements in trade journals, direct mail to associations and events, the agency crafted individualized ads to over 350 different monthly and weekly publications. THE BEAR'S CLUBJupiter, Florida Category: Residential Real Estate and Membership Program Description: Founded in 1999 by Jack and Barbara Nicklaus, The Bear's Club was conceived to offer members and their guests a private world-class golf and club experience. The Club is designed to realize their vision of creating the finest possible private golf club with the highest standards of quality. Meandering through 401 acres of pristine Florida land, The Bear's Club is home to an 18-hole Jack Nicklaus Signature Golf Course, a 40,000 square-foot Clubhouse, Estate Residences, Golf Villas and Club Villas. Residents and members of this ultra-exclusively private community include celebrity and sports figures. Agency role: Retained to assist the Club with membership promotion and the real estate launch in 1999, MK Marketing Group still handles The Bears Club Real Estate Co., LLC. which has recently become a Sothebys International Realty affiliate. Responsibilities include all facets of account management, marketing consultation, demographic studies, maintaining brand standards, website development, interactive and e-mail programs, public and media relations, and event management.PGA VILLAGEPort St. Lucie, FloridaCategory: Sports Marketing, Residential Real Estate, Event Destination, Hospitality Description: PGA Village was designed with a mission to provide championship caliber golf facilities to the public and provide a "home away from home" for more than 27,000 PGA Professionals throughout the United States. 2,700 acre community built by Kolter in coordination with The PGA of America. Agency role: Retained from launch in 1998 to sell-out 6 years ahead of schedule in 2006. Agency managed logo development, demographic studies, branding, website development, interactive and e-mail programs, public and media relations, event management and the development of multifaceted membership programs to include five golf courses in three clubs, The PGA Learning Center and PGA Historical Museum. The agency worked with the state of Florida to develop critical post - 9/11 destination campains to foster tourism in partnership with the PGA of America.JUPITER CHILDREN'S FOUNDATIONJupiter, FloridaCategory: Non-profit Foundation Description: The Jupiter Children's Foundation was officially chartered in 2000 to serve the needs of the low-income community in North Palm Beach County. Since then, the foundation has searched for ways to assist agencies that service this sector of the population. To date, the Foundation has been able to donate to education and social programs effecting thousands of children from birth to eighteen years of age.Agency role: The agency was retained to assist the Foundation is the event planning, strategic development and establishment of fundraising activities. The agency developed the logo, website, established membership programs, developed sponsorships and strategic event programming which has allowed the foundation to donate in excess of $500,000.ST. LUCIE COUNTY TOURISM DEVELOPMENT COUNCILSt. Lucie County, FloridaCategory: Tourism Description: The St. Lucie TDC is the advisory body to the St. Lucie County Commission on all tourism issues. Managed by County staff and a team of advisory board members from the local community, the agency is charged with using tourism development taxes to generate new visitor inquiries, provide leadership in the development of local amenities and recreational activities and ensure compliance with state and local tourism statutes. Agency role: Agency managed award-winning campaigns including logo development, brochures, demographic studies, branding programs, website development, interactive and e-mail programs, public and media relations, direct mail, event management and advertising programs online, in print and on television. The agency was responsible for year over year increase in visitor inquiries over the four year tenure due in part to the establishment of unique niche market programs, including an eco-tourism focus to highlight the unique natural surroundings St. Lucie County offers. HOBE SOUND POLO CLUBHobe Sound, Florida Category: Residential Real Estate, Club Membership, Event Destination Description:The vision of the development team of Mr. Robert Whitley and Mr. Tucker Frederickson, in partnership with Rockwood Capital, to create a private polo club was quickly shared by some of polos finest. Founding polo members include Adolfo Cambiaso, currently ranked #1 professional player internationally, Tim Gannon, co-owner of Outback Steakhouse and polo patron, Andres Weisz, professional polo player and Dr. Ted Brinkmann, Wellington Veterinarian and avid polo player.Hobe Sound Polo Club is a 1300 acre world class equestrian club designed, built and managed by those passionate about polo and the equestrian lifestyle. This unique community features 5 polo fields, stick and ball field, track and lake, miles of bridle paths, club barn complex and grand clubhouse. Located just minutes from the beautiful beaches of Florida's Treasure Coast, Hobe Sound Polo Club is an intimate gated community of private 20 acre enclaves.Agency role: Retained from launch in 2006, Agency is responsible for logo creation, brand development and standards, community launch, website development and database maintenance, interactive and email programs, public and media relations, advertising campaigns, media plan creation and fulfillment, development of broker and ambassador outreach programs, direct mail campaigns, event coordination and management and overall marketing and advertising account management. MK Marketing Group has been recognized for design excellence with this award-winning campaign as well as the ability to attract and retain interest and generate prospective leads through target specific programs to the luxury segment. ALL MENUSNew York, NYCategory: Interactive, Membership, Social Marketing Description: Dotmenu attracts millions of customers each month through two primary websites, Allmenus.com and Campusfood.com, and provides menus to partner networks including GoogleR, Yellowbot, Boorah, Menuism and more. Dotmenu powers online ordering for the largest network of independent restaurants and offer marketing and advertising opportunities to individual restaurants.Agency role: MK Marketing Group was brought into the AllMenus management team to assist in brand development and corporate strategy. In addition, the agency established a program for rapid menu acquisition, developed a revised business plan, increased restaurant sign up and social media platforms for consumer growth. MCARTHUR CLUBHobe Sound, FloridaCategory: Membership Program Description: McArthur Golf Club was designed with the concept of creating an exceptional golf ambience where members are able to enjoy playing golf on an 18-hole championship course designed by Tom Fazio and Nick Price without the necessity of reserved tee times. The Club wished to limit Golf Memberships to a select 275 people and 15 charter members without a real estate component. The primary challenge was identifying and inviting the right balance of members in order to provide the utmost playing pleasure for all members within an extraordinary golfing environment. Agency role: Membership program development, website development, general marketing consultation to include limited direct public relations outreach program and a social event schedule established to enhance the viral marketing efforts of the charter members. CRAB CAYExuma, BahamasCategory: Hospitality, Residential Real Estate description: Crab Cay Club is a private island sanctuary with just 54 waterfront estate enclave homesites, 31 estate homesites and 30 beach club villas east of Georgetown in Exuma, The Bahamas. The island will include a world-class mega-yacht marina, restaurants, beach pavilion and distinctive Thalasso therapy spa the islands total escape experience. Agency role: The agency was retained to handle the full service marketing and custom sales programs to launch this project to a select international target market. The agency identified the primary target market, and demographics created customized brochure materials and sent target specific direct mail to attract the most discriminating buyers. Purchasers included celebrities and sports figures. CANOPY CREEKPalm City, Florida Category: Residential Real Estate Description: Canopy Creek is an Audubon certified gated community of just 300 homes on nearly 700 acres of preserves and wetlands in Martin County, Florida featuring 9 different single family home models and custom homes developed by Kolter. Agency role: Agency provides branding, general marketing services, print and television advertising, sales support and Interactive programs. The agency has earned numerous awards for graphic design on this account due in part to the significant market research conducted prior to production including a study of the target markets behavioral attributes and demographics. This information was used to gauge all images, copy, colors and design to apply to align them with the target markets psychographic preferences. To accent the communitys theme of environmental stewardship, the brochure materials were printed using soy inks on recycled paper and the Audubon International logo appears with the developers logo on all pieces. The copy includes quotes from famous naturist poets, architects and painters.

NORTHPOINTE PLAZA WEB
NORTHPOINTE PLAZA
NORTHPOINTE PLAZA BROCHURE
THE CLUB AT BOCA POINTE WEB
FRENCHMAN'S CREEK - 2YRS
THE UPLEDGER INSTITUTE - 5 YRS
THE BEAR'S CLUB - 10 YRS
THE BEAR'S CLUB
PGA VILLAGE - 12 YEARS
HOBE SOUND POLO CLUB
CRESSWIND
KOLTER ECO-NOMICS
CANOPY CREEK
CANOPY CREEK
Morgan Pressel Foundation

LOCATION

OUR Services

We are not just an advertising agency. We are not just a branding company. We are a marketing firm. With over 12 years experience integrating traditional marketing and online advertising, MK Marketing Group has the unique mix of established experience to offer not just advertising creative - but to strategically market. Enjoy a powerful combination of services under the umbrella of a single management team. • Database Management • Direct Mail • Email Marketing • Graphic Design • Internet Marketing • Public Relations • Research • Search Engine Optimization • Video Production • Photography • Web Hosting •

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BIO

MK Marketing Group offers more than 20 years of agency experience. The agency specializes in integrating interactive marketing approaches with award-winning traditional and grassroots experience. The agency's branding initiatives have garnered hundreds of awards for design and marketing excellence including Clio, PRISM, Excel, Addy, Webby and others.

Client experience includes companies involved in real estate, club & membership programs, sports marketing, special events, resort & hospitality, non-profit, finance, medical and product development. MK Marketing Group’s vast working knowledge of multiple industries allows us to offer our clients a diverse yet specialized experience base. We also offer multiple services under the umbrella of a single project management group. This provides us the ability to scale services to exact requirements and work with managed budgets and projects of all sizes for both small local companies to international corporations.

The MK Marketing Group staff was involved in interactive marketing as early as 1993 while working with Turner Broadcasting on the 1994 Goodwill Games. The agency takes pride in keeping up with advances in technology and new communication platforms as they become available in order to further develop our marketing capabilities and better serve the needs of our clients.

ABOUT Us

CONTACT

CONTACT Location

118 East Ocean Avenue, Lantana, FL 33462

o. 561 471 8887 f. 561 202 9976

• Media Planning • Database Management • Direct Mail • Email Marketing • Graphic Design • Internet Marketing • Special Events

Public Relations • Research • Search Engine Optimization • Video Production • Photography • Web Hosting • Marketing Plan Development